In January 2023, Sandra Velasquez went on Shark Tank and pitched Nopalera, her line of skin care products derived from nopal, the prickly- pear cactus. Velasquez, who is of Mexican heritage and has a background in sales, wanted to create a brand that...
In January 2023, Sandra Velasquez went on Shark Tank and pitched Nopalera, her line of skin care products derived from nopal, the prickly- pear cactus. Velasquez, who is of Mexican heritage and has a background in sales, wanted to create a brand that celebrates her Latino heritage while creating clean, sustainable products. She started the business out of her Brooklyn apartment in the midst of the Covid-19 pandemic. Sandra received an offer from one of the Sharks but turned it down. Today, Nopalera (www.nopalera.co) is thriving and is valued in the double-digit millions. She bet it all on her vision and abilities to build an inspiring, thriving business. Lots of great lessons in this episode!